3 Things to Consider to Choose the Right Influencer Influencer for Your Brand

With such a huge growth of Hong Kong KOL spread across many platforms in Hong Kong, it has become extremely difficult to choose the right KOL for your marketing needs.

You want someone who exudes authenticity, engages with their audience, is relevant to them and matches your brand. There are just so many factors to consider before embarking on your digital marketing journey.

Taking the time to do the research and finding the correct Hong Kong KOL might seem like a very time-consuming process, but it doesn’t have to be if you know exactly what you are looking for!

To help alleviate some of your burdens, Popared’s KOL marketing platform app (Hong Kong KOL Platform) provides you with the ability to create your personalized Hong Kong KOL list to see the ranks of specific KOL (Hong Kong KOL 排名) that you may want to engage for your digital marketing campaigns.

CLICK HERE TO SIGN UP FOR FREE AND FIND THE RIGHT KOL FOR YOU!

Here are 5 things we tell our clients to consider to choose the right KOL for their digital marketing campaigns:

1) Set your digital marketing campaign goals and the target audience

Your campaign goals should drive which KOL you will want to collaborate with. For example, if you are trying to market something health-related, it makes sense to find KOL who have a lot of Fitness/Health content on their Instagram page.

2) Interactions, Engagements, Followers, and Likes

Using a data-driven approach is definitely the most scientific way in determining which Hong Kong KOL to go for. We will talk a bit about one of the most important statistic; Engagement rate.

Engagement rates show you how well the Hong Kong KOL audience responds to the KOL content. The formula usually used is the total number of likes and comments on a post DIVIDED by the total number of KOL followers.

To get a more accurate picture, you should take an average of at least 10 posts to see what a KOL real engagement rate is.

Also, quickly take a look to see if the KOL writes back and replies comments to their followers. This allows a bond to develop between the KOL and followers.

Here’s an example of all of these in Popared’s KOL marketing platform app (Hong Kong KOL Platform):

By looking at the statistics and you can decide which Hong Kong KOL fits your needs.

Start your FREE Trial here to start building your list and see KOL Ranking!

3) Values

The Hong Kong KOL you choose will need to be screened to see if your brand and KOL matches. One way of doing this would be to go through their biography, photos, captions, videos, and other sponsored posts. See what is being portrayed by the KOL and make a decision with your team whether this represents your brand. This simple evaluation is also something that can be done on Popared’s KOL marketing platform app (香港網紅行銷平台).

Are you thinking about working with 香港 KOL for your next digital marketing campaign? Don’t know where you can find them?

To stay tuned on influencer marketing strategies and tools, register on Popared now to receive more news and insights!

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